10 American Beauty Trends in 2020

Posted on August 24 2020


Popularity in beauty products has a wide range in 2020, while some of these trends are more natural-looking and subtle, others are dramatic like feathered eyebrows. Also popular this year are beauty products that are cruelty-free and do not contain harsh chemicals. We’ve linked the brands below that are both cruelty-free (and sans-harsh chemicals) and that is making your 2020 zoom call that much more fun.
Let’s look at the top ten trends of 2020.

1. Midnight Eyes

If done properly midnight eyes can give you an air of mystery. There are many ways to make this look feel subtle but why would you want to do that? If you’re feeling braver than most, the midnight eye look could be as extreme as the eye makeup on the HBO show Euphoria! Do you boo! Even if you land somewhere in the middle of a well crafted, yet subtle, smokey eye to the extreme rainstones of Euphoria, midnight eyes make an excellent choice for date night. To read more about extreme looks check out this interview with Japanese Make-Up Artist: Kodo Nishimura.

2. Sunset Eyes

This look is quite beautiful because it is inspired by actual sunsets. The hints of gold in the eyeshadow help make an easy transition between happy hour poolside into the dark evening where the gold will shimmer off of street lights.  Pair this look with a sparkly top and you’ll set the room on fire! Here is a quick tutorial that will help you get it right. The video is from 2018 but will still be worth watching if you’re aiming for perfection!

3. Voluminous Eyelashes 

Voluminous eyelashes have been a beauty trend for quite a while because they are a quick and easy way to accent your features. If you are struggling to maintain stellar eyelashes, there are a few tricks you can use. We’ve found that the biggest difference between brands is the wand.

Cosme Hunt sells fabulous mascaras, IMJU DEJAVU, the Tiny Sniper Mascara is an excellent example of how the shape of your eyelash wand can make a huge difference. 

You can learn more by visiting the following website: Here Are 4 Tips To Keep Your Lashes Better Than Ever

4. Feathery Brows

Have you noticed that everyone seems to be obsessed with having the perfect eyebrow shape this year? While the trend started a few years back, we predict it will continue through 2020. If you look closely you’ll notice that these eyebrows seem etched in, like a perfect bird feather! ‘Naturally composed’ could be a synonym to this bird feathered eyebrow look!

5. White Eyeliner

White eyeliner? Stranger things are happening in 2020, so when considering this look know that it is a thing! It looks quite natural if you’re using a simple white lined eyeliner pencil, but can be dramatic if you use a thick white liquid pen. The look itself creates a brighter eye than the traditional black eyeliner would. White eyeliner makes you look defined during the day while a black liner looks best at night.

6. All-Over Metallic EyeShadow

This look is really edgy and fun. It makes your eyes look quite seductive,  sultry while feminine. This look commands attention the minute you walk through the door. You might be wondering where that will be in 2020, but for now, consider that exotic place on a wish list! 

Think of this all-over-metallic eyeshadow like you do a bright red lipstick. You don’t always wear it, but when you do, you’ll shine!

7. Smudged Eyeliner

Smudged eyeliner gives you an edgy look that is just the right kind of daring. However, it also looks fairly natural. Don’t worry about getting this look down to a science. As a matter of fact, the more smeared the liner, the more natural it will look. Consider the last time you wore your makeup overnight, how your liner looked in the morning, IS the smudged eyeliner look! Here is my favorite wand that’ll help you add this look to your arsenal. You’re welcome.

8. Ombre Eyeshadow

If you love to play with color, this look is for you. Not only is the look absolutely beautiful an ombre eyeshadow works really well with ombre hair color! Imagine the fun you’ll have to put this together! Imagine making the change when you can pair it with a great outfit on a special night. Ombre shadow plus ombre hair is the 2020 look! It says I’ve arrived! Here’s a great blog post about eyeshadow if you need a how-to!

9. Pink Lips

Unlike red lipstick that can be daring and attention-grabbing, a pink lipstick adds a sense of whimsy to your looks this year! Hot pink lips are especially popular this year, especially among celebrities. When considering this look in 2020, think, the brighter the shade, the better, and don’t be afraid to add a pop of color to your outfit! Bring it in 2020!

10. Floating Eyeliner

You might have seen Halsey sporting this look during interviews. It is definitely different, but it works. It looks really unique and trendy. It looks extremely stylish when you match it with the outfit you are wearing. 

Some popular makeup brands this year are Christian Dior, Maybelline, and Chanel, and each of them has followed the trends mentioned above in their own ways. This year, both America and Japan decided that sticking to a natural-looking brow was the way to go and both countries opted for thicker eyebrows. 

American beauty trends are ever-changing. Some of them stand the test of time, such as voluminous eyelashes and structured eyelashes. Others emerge throughout the decades, bold and daring, such as highlighter eyeshadow and mismatched eyeshadow. 

The key to makeup trends in 2020 seems to be, have fun, be daring, and brave!

To find out more, visit our websites!


 Olga Rosales Salinas

She writes about her passions; health, fitness, family, and skincare. She loves Japanese products specifically because they promote holistic health and beauty lifestyles.

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